Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle.What is Ford engaged in:

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Ford Motor Company of Canada is engaged in market segmentation, which involves dividing a larger market into smaller segments of customers with specific needs and characteristics, and targeting them with products and marketing messages that are tailored to their needs. By lumping together prospective buyers that share common needs, Ford is identifying a specific segment of the market that it can focus on serving. This can help the company better understand and meet the needs of these customers, increase customer satisfaction and loyalty, and ultimately drive sales growth.

Ford Motor Company of Canada Lumps Together Prospective Buyers That