A toothbrush manufacturer sells several lines of toothbrushes.One line is for small children,one line is for people with gum problems,and one is for people who wear dentures.This product differentiation is the result of:
A)organizational strengths.
B)market programming.
C)market segmentation.
D)distinctive competencies.

Question

Quizplus · Accepted Answer

The toothbrush manufacturer has segmented the market by creating different lines of toothbrushes to cater to the specific needs of different groups of consumers. This approach of dividing the market into distinct groups based on specific characteristics or needs is known as market segmentation.

A Toothbrush Manufacturer Sells Several Lines of Toothbrushes