A marketing strategy is the means by which a marketing goal is to be achieved.Two factors that usually characterizing a marketing strategy are:

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A marketing strategy typically includes identifying a specific target market and developing a marketing program to reach that market. While specific goals, organizational objectives, a detailed marketing plan, and a marketing budget may also be part of a marketing strategy, they do not necessarily characterize it. Marketing strategies are broader and more high-level than marketing tactics, which are the specific actions used to implement a marketing strategy.

A Marketing Strategy Is the Means by Which a Marketing