McCain is the largest French Fries provider to the food service and institutional market segment.When McCain decides to have a presence in over 100 countries,even if they are not profitable,their growth strategy is:

Question

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Market development involves taking an existing product into new markets. By expanding into over 100 countries, even if not all of them are initially profitable, McCain is pursuing market development as a growth strategy.

McCain Is the Largest French Fries Provider to the Food