Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS→ Bar which has "45 percent less fat than average of the leading chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy.Mars is ____________ in the implementation phase of the strategic marketing process.

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Mars Incorporated is executing the marketing program by using clever television ads to promote the 3 MUSKETEERS→ Bar that targets health-conscious females.

Mars Incorporated Targets Health-Conscious Females by Advertising Its 3 MUSKETEERS→