Your father is tired of conventional light beers,and wants something different.Coincidentally,a newly-opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more expensive than conventional light beers.Which of the conditions needed for marketing to occur are described in this situation?
A)the creation of unrealized needs
B)two parties with unsatisfied needs
C)one-way communication
D)a physical location for an exchange to take place

Question

Quizplus · Accepted Answer

This situation describes two parties with unsatisfied needs, as the father is looking for something different from conventional light beers and the micro-brewery has created a new organic light beer to meet this need. The condition of a physical location for an exchange to take place may also be present if the beer stores and liquor stores are considered as the location. However, the other two conditions of the creation of unrealized needs and one-way communication do not apply to this situation.

Your Father Is Tired of Conventional Light Beers,and Wants Something