A television advertisement shows several teenagers searching through a store drinks cooler for something to quench their thirst.The refrigerator offers the youngsters many alternatives - soft drinks,fruit drinks,sport drinks,and water.The ad,which shows the teens happily selecting a particular energy drink over all the other product offerings,appeals to the consumers' ________ for liquid and attempts to shape consumers' ________ for the advertised product.

Question

Quizplus · Accepted Answer

The ad appeals to the consumers' needs for liquid (a basic necessity) and attempts to shape consumers' wants for the advertised product (a specific desire).

A Television Advertisement Shows Several Teenagers Searching Through a Store