Jo is eight years old and loves chocolate.Her mother will often give her some chocolate along with fresh fruit.To get more chocolate,she must eat her fresh fruit.In marketing terms,the chocolate is an example of a _____ because it is something she has learned to like.

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In marketing terms, a "want" is something that a person has learned to desire, as opposed to a "need," which is essential for survival. Jo's liking for chocolate is a learned desire, making it a "want."

Jo Is Eight Years Old and Loves Chocolate