Kim,the Chief Marketing Officer for Pepsi,considers the controllable factors - product,price,promotion,and place - as the company's:

Question

Quizplus · Accepted Answer

The controllable factors of product, price, promotion, and place are part of the marketing mix, which is a set of controllable marketing program elements that a company uses to create a desired response in the target market. Therefore, the correct choice is C, marketing mix factors. Environmental factors are external factors that a company cannot control, while the marketing concept is a customer-focused philosophy that guides a company's overall strategy.

Kim,the Chief Marketing Officer for Pepsi,considers the Controllable Factors -