Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines.The mixes are sold in 500 gram vacu-packs for $5.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives.This is a description of the company's:
A)action plan.
B)market segmentation strategy.
C)marketing mix.
D)mission statement.

Question

Quizplus · Accepted Answer

The description refers to the marketing mix of Thirkell Farms Gourmet Ice Cream Enhancer, including the product (ice cream mix), price ($5.99 plus postage), promotion (word-of-mouth and demonstrations), and distribution (mail orders only). There is no mention of an action plan, market segmentation strategy, or mission statement.

Thirkell Farms Gourmet Ice Cream Enhancer Is the Brand Name