Forces that are largely beyond the control of the marketing department and its organization are called:

Question

Quizplus · Accepted Answer

Environmental factors refer to forces that are external to the organization and beyond the control of the marketing department. These include macroeconomic conditions, technological advancements, social and cultural trends, political and legal forces, and competitors. The marketing mix or the four Ps (product, price, promotion, and place) are actually controllable factors that are within the purview of the marketing department to manage and adjust.

Forces That Are Largely Beyond the Control of the Marketing