After years of resistance,the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country.The import restriction was an example of what is called in marketing an uncontrollable or ______ factor because it relates to forces outside the marketing company.

Question

Quizplus · Accepted Answer

The use of the term "environmental" in the context of marketing refers to external factors that are beyond the control of the company, such as political, legal, economic, social, and cultural conditions in a given market. The restriction on Coca-Cola's imports into China was a political decision by the Chinese government, which is an example of an uncontrollable environmental factor for the marketing company. Epistemological factors relate to knowledge and understanding, technological factors pertain to innovations and developments in technology, and heuristic factors refer to problem-solving approaches. None of these are relevant or applicable to the context of the given scenario.

After Years of Resistance,the People's Republic of China Finally Allowed