The core of the marketing department at Coca Cola is the idea that their products should seek to satisfy the wants of customers while also trying to achieve the organization's goals.This is known as
A)concept of synergy
B)marketing concept
C)principle of consumerism
D)societal marketing concept

Question

Quizplus · Accepted Answer

The marketing concept is the idea that a company should focus on meeting the needs and wants of its customers while also achieving its own goals. This is the core principle of the marketing department at Coca Cola. The principle of consumerism focuses on protecting the rights of consumers, while the societal marketing concept involves balancing the needs of consumers, the organization, and society as a whole. The concept of synergy refers to the idea that the whole is greater than the sum of its parts and is not directly related to marketing.

The Core of the Marketing Department at Coca Cola Is