How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:

Question

Quizplus · Accepted Answer

Micromarketing is the process of directing marketing activities and allocating resources towards a specific target market or individual customer. It involves tailoring marketing efforts to meet the unique needs and wants of a specific group of customers. This approach allows organizations to provide personalized experiences and build lasting relationships with their customers, ultimately leading to increased customer satisfaction and loyalty. Market restructuring and cultural marketing are not terms used to describe an organization's marketing activities and resource allocation. Macromarketing focuses on the broader societal impact of marketing and the distribution of goods and services.

How an Individual Organization Directs Its Marketing Activities and Allocates