The individuals who use the goods and services purchased for a household are collectively referred to as:
A)family buyers.
B)household buyers.
C)ultimate consumers.
D)nonprofessional buyers.

Question

Quizplus · Accepted Answer

Ultimate consumers are the individuals who use the goods and services purchased for a household. Therefore, option C is the correct answer. Option A (family buyers) and option B (household buyers) may also seem reasonable, but they can also refer to someone who is buying for a family or household as a whole, not necessarily the individuals who use the products or services. Option D (nonprofessional buyers) is not a common term used in marketing and does not accurately describe the target audience.

The Individuals Who Use the Goods and Services Purchased for a Household