The most appropriate course of action for an international marketer when a weakness matches with a threat is which of the following?

Question

Quizplus · Accepted Answer

When a weakness matches with a threat, the most appropriate course of action for an international marketer is to plan to fend off the threat. It is important to address the weakness and work on it to eliminate the potential damage caused by the threat. Simply monitoring or pursuing an alternative segment may not be effective in addressing the issue at hand. A decision to pursue or not can only be made after a thorough analysis and implementation of a plan to fend off the threat.

The Most Appropriate Course of Action for an International Marketer