Operational planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level.
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Q54: Control in an international marketing environment focuses
Q55: Efficiency means doing the right things.
Q56: An international strategic plan provides the basis
Q57: Efficiency means conducting international marketing activities without
Q58: Tactical planning focuses on the overall direction
Q60: Traditional formal communication channels include all of
Q61: Region-based organizational structures grow in usage as
Q62: A truly global organization requires organizational designs
Q63: Formal communication travels through channels that are
Q64: Organizational structure decisions are affected by the
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