The international division structure is rarely used in international marketing today.

Question

Quizplus · Accepted Answer

The international division structure is still used in international marketing today, although it is not as common as other structures such as the global product division structure or the geographic area structure. It is a structure in which a separate division is created within the company specifically for international operations. This division is responsible for all international marketing activities, including market research, product development, and distribution.

The International Division Structure Is Rarely Used in International Marketing