Ethnocentric organizations prefer to use host-country nationals in their international marketing activities.
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Q63: Formal communication travels through channels that are
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Q65: The international division structure is rarely used
Q66: International marketers should use a monitor response
Q67: At the strategic level,goals are often expressed
Q69: A strategic business unit does not have
Q70: Organizational structure can help mitigate the negative
Q71: Evaluation,measurement,and control efforts at the tactical level
Q72: All elements found in a SWOT analysis
Q73: Companies desiring to stay close to international
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