Salespeople pay close attention to the meanings that are conveyed by their nonverbal communication in high-context cultures.

Question

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In high-context cultures, nonverbal cues such as body language, facial expressions, and tone of voice are often given more weight than words themselves. Therefore, salespeople need to pay careful attention to their nonverbal communication in order to effectively communicate and build rapport with customers in these cultures.

Salespeople Pay Close Attention to the Meanings That Are Conveyed