Cross-cultural competence reflects a salesperson's effectiveness in utilizing knowledge,skills,and personal attributes in order to work successfully with buyers from other cultures.

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Cross-cultural competence refers to a salesperson's ability to understand and adapt to the cultural norms, values, and behaviors of buyers from different cultures in order to build effective relationships and close deals. This requires a combination of knowledge, skills, and personal attributes such as empathy, respect, flexibility, and communication skills. A salesperson who is cross-culturally competent is more likely to succeed in international sales and build long-term partnerships with foreign clients.

Cross-Cultural Competence Reflects a Salesperson's Effectiveness in Utilizing Knowledge,skills,and Personal