Which of the following focuses on stimulating product demand at the consumer level?

Question

Quizplus · Accepted Answer

Pull strategy focuses on stimulating product demand at the consumer level by using advertising and other forms of promotion to create consumer demand and pull product through the distribution channel. This is in contrast to a push strategy, which focuses on pushing the product through the distribution channel to the consumer. Channel strategy is the overall plan for managing a company's distribution channels. Promotional strategy refers to the specific promotional tactics used to reach a target audience. Market-based promotions refer to promotions that are tailored to specific market segments or customer needs.

Which of the Following Focuses on Stimulating Product Demand at the Consumer