Which of the following involves reacting to negative events caused by a company's mistake,consumer grievances,or unjustified or false claims?

Question

Quizplus · Accepted Answer

Damage control involves reacting to negative events caused by a company's mistake, consumer grievances, or unjustified or false claims. The focus is on minimizing the damage to the company's reputation and image. Public relations and corporate communications may also play a role in damage control, but they are broader functions encompassing a variety of communication activities beyond just reacting to negative events. Marketing communications and market-based promotions are focused on promoting and marketing products or services, rather than managing negative events.

Which of the Following Involves Reacting to Negative Events Caused