The use of international consumer promotions has declined in recent years due to the proliferation of the Internet and direct marketing availability.
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Q70: International retailers have gained in channel power
Q71: Price-off promotions reduce company revenues per sale.
Q72: One objective of international consumer promotions is
Q73: Sweepstakes rely on a chance drawing of
Q74: International marketers often find that consumer promotions
Q76: Consumer acceptance of premiums varies greatly by
Q77: Sweepstakes require a purchase to enter.
Q78: International trade promotions include trade shows,cooperative advertising,and
Q79: International media audiences have become increasingly fragmented
Q80: Advertising clutter is not a significant problem
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