Which of the following normally serves as a template for an advertising program?
A) Creative brief
B) Ad budget
C) Mockup
D) Advertising agreement
E) Advertising plan
Correct Answer:
Verified
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Q35: Clutter occurs when:
A) Consumers receive an abundance
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Q38: Nontraditional media for international advertising include all
Q40: Traditional advertising media include all of the
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Q42: The meaning of a message is mainly
Q43: Advertisements promoting "Buy Now!" are more likely
Q44: Which of the following involve four stages:
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