Behavioral effects,as they relate to international advertising effectiveness,include all of the following except:

Question

Quizplus · Accepted Answer

The options A, B, C and D all relate to measurable behavioral effects, such as inquiries, store traffic, direct marketing responses and changes in sales volume. However, perceptions of position refer to the target audience's subjective opinions and attitudes towards the brand, which is a cognitive effect rather than a behavioral one.

Behavioral Effects,as They Relate to International Advertising Effectiveness,include All of the Following