A conative message strategy invokes feelings or emotions and matches those feelings with a product,service,or company.

Name: A conative message strategy invokes feelings or emotions and matches those feelings with a product,service,or company.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

A conative message strategy is designed to lead directly to some type of consumer response or action, rather than primarily invoking feelings or emotions. That role is more closely associated with an affective message strategy.

A Conative Message Strategy Invokes Feelings or Emotions and Matches