Association transfers are a format in which a product is combined with another object,person,situation,or environment.

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Association transfers involve combining a product with another object, person, situation, or environment to create a desired effect. This can include things like celebrity endorsements, product placements in movies or TV shows, or even the way a product is packaged or presented in stores. By associating a product with certain emotions, values, or characteristics, marketers can help to create a stronger brand identity and drive sales.

Association Transfers Are a Format in Which a Product Is