When a company orders from a supplier because leaders receive valuable tips about the competition,which type of utility is present?

Question

Quizplus · Accepted Answer

Communication utility is the value added to a product or service when information is exchanged between the buyer and seller. In this case, the company is ordering from a supplier to receive valuable tips about the competition, which implies that there is communication taking place between the two parties. This communication provides the company with valuable information that can help them better understand and compete within the marketplace. Therefore, the type of utility present in this scenario is communication.

When a Company Orders from a Supplier Because Leaders Receive