Foreign market similarities with a domestic market generally increase confidence that exporting will be a successful international marketing tactic.

Question

Quizplus · Accepted Answer

Foreign market similarities with the domestic market indicate that there may be existing demand and familiarity with the product or service, which can increase the likelihood of success when exporting to that market. Therefore, such similarities can increase confidence in using exporting as an international marketing tactic.

Foreign Market Similarities with a Domestic Market Generally Increase Confidence