Which of the following strategies allows a firm greater control of the image of a brand?

Question

Quizplus · Accepted Answer

Direct marketing allows a firm to communicate directly with their target audience, giving them greater control over the messaging and image of their brand. This can include mailings, email campaigns, telemarketing, and other forms of direct communication. Indirect marketing, on the other hand, relies on intermediaries (such as retailers or wholesalers) to sell the product, and the firm has less control over how the product is presented to the end consumer. Market-based distribution and channeling refer to the methods of getting a product to market (such as using a specific distribution network or sales channel), but they do not necessarily impact the control a firm has over their brand image.

Which of the Following Strategies Allows a Firm Greater Control