Upstream activities concentrate on sending a product or supplies to another channel member,usually for resale.

Question

Quizplus · Accepted Answer

Upstream activities focus on activities such as sourcing raw materials, manufacturing or assembling products, and distributing them to downstream channel members, usually for further processing or resale. Downstream activities are concerned with getting the product or service to the final customer or end-user. Therefore, upstream activities do not involve sending products or supplies to another channel member for resale.

Upstream Activities Concentrate on Sending a Product or Supplies to Another