International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.

Question

Quizplus · Accepted Answer

This statement is incorrect. Indirect marketing strategies involve the use of intermediaries such as distributors, wholesalers, retailers, or agents to reach the end customer. Direct marketing strategies, on the other hand, involve selling products or services directly to the end customers without intermediaries.

International Marketers Use Indirect Strategies When They Sell a Product