Which of the following statements is false regarding the litigation process as it applies to international marketing?
A) Litigation can have high risks and costs for marketers.
B) Litigation processes often take years to complete.
C) Litigation issues often become public.
D) Litigation is usually the first step in intellectual property disputes.
E) Litigation is usually reserved as a method of last resort in these disputes.
Correct Answer:
Verified
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A) Intellectual property
B) Territorial property
C)
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