The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

Question

Quizplus · Accepted Answer

Diffusion is the process by which an innovation (such as a new product or technology) slowly spreads through a culture or market over time, often through word of mouth or other forms of communication. Brand acceptance, awareness, and adoption are all related concepts but do not specifically refer to the process of innovation diffusion. Market adoption is a similar concept but refers specifically to the adoption of a new product or technology within a particular market or industry.

The Process by Which an Innovation Slowly Spreads Through a Culture