Exporting companies often use a dual extension strategy in order to lower costs and risks associated with entering a country.

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Exporting companies often use a dual extension strategy, which involves forming partnerships or joint ventures with local companies in the foreign market. This can help lower costs and risks associated with entering a new market, as the local partner brings knowledge of the market and existing infrastructure, allowing the foreign company to enter more quickly and efficiently.

Exporting Companies Often Use a Dual Extension Strategy in Order