In most cases,new-to-the-world products are first introduced to bottom-of-the-pyramid consumers.

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In most cases, new-to-the-world products are first introduced to early adopters or innovators, who are typically part of the top or middle segments of the market. The reasoning behind this strategy is that these consumers are more likely to take a risk on an untested product and spread the word to others. Only after gaining a foothold in these segments, companies may consider expanding their reach to the broader market, including bottom-of-the-pyramid consumers.

In Most Cases,new-To-The-World Products Are First Introduced to Bottom-Of-The-Pyramid Consumers