What response results from marketing efforts that place a brand in the consumer's mind?

Question

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Marketing efforts that place a brand in the consumer's mind result in brand awareness, which means that the consumer is familiar with the brand and recognizes it when they see it. However, brand awareness does not necessarily guarantee brand acceptance or preference, which may require further marketing efforts. Brand insistence and development are higher levels of brand recognition that come after acceptance and preference.

What Response Results from Marketing Efforts That Place a Brand