Product lines are groups of similar products within a particular product category.

Question

Quizplus · Accepted Answer

This is true. A product line consists of a group of products that share common characteristics such as target market, product features, and distribution channels within a specific product category. For example, within the product category of sneakers, a company may have a product line of running shoes, basketball shoes, and casual shoes, each with their own unique features that appeal to different target markets.

Product Lines Are Groups of Similar Products Within a Particular