Remanufactured products can be marketed to bottom-of-the-pyramid consumers.

Question

Quizplus · Accepted Answer

Remanufactured products, which are products made from recycled or previously used materials, can often be sold at a lower price point than new products. This makes them more affordable for consumers who are living in poverty, which is often referred to as the bottom of the pyramid market. Therefore, remanufactured products can be marketed to this demographic.

Remanufactured Products Can Be Marketed to Bottom-Of-The-Pyramid Consumers