Qualitative research approaches tend to work better for bottom-of-the-pyramid consumers than do quantitative research approaches.

Question

Quizplus · Accepted Answer

Qualitative research approaches, such as ethnographic research, allow researchers to deeply understand the experiences and perspectives of bottom-of-the-pyramid consumers, which can be difficult to capture through quantitative surveys or questionnaires. These approaches can also uncover important contextual factors that may impact consumer behavior and decision-making.

Qualitative Research Approaches Tend to Work Better for Bottom-Of-The-Pyramid Consumers