The goal that marketers have relating to how a product will be perceived by consumers influences:

Question

Quizplus · Accepted Answer

The goal that marketers have for how a product will be perceived by consumers is the basis for product positioning, where the marketer aims to create a specific image of the product in the minds of the target audience. The other options may be influenced by this goal, but product positioning is the most directly influenced.

The Goal That Marketers Have Relating to How a Product