The country-of-origin effect summarizes the response a consumer has to a product due to the country that is the source,in the consumer's mind,of the product.

Question

Quizplus · Accepted Answer

The statement is true. The country-of-origin effect refers to the impact that the country of manufacture, design or brand has on the perceived value or effectiveness of a product. This effect may influence a consumer's purchasing decision and attitude towards a product.

The Country-Of-Origin Effect Summarizes the Response a Consumer Has to a Product