Country-of-origin effects can be positive or negative.

Question

Quizplus · Accepted Answer

Country-of-origin effects can have either positive or negative impacts on the perceived quality, desirability or value of a product or service. A positive country-of-origin effect can increase the perceived value of a product, while a negative effect can decrease its value. Factors that may influence the country-of-origin effect include a country's reputation for quality, its perceived cultural values, and the perceived similarity between the consumer and the country of origin.

Country-Of-Origin Effects Can Be Positive or Negative