To be a leader in international marketing,a company should ensure that it is adept at greenwashing.

Question

Quizplus · Accepted Answer

Greenwashing refers to the practice of exaggerating or misleading customers about the environmental benefits of a product or service. While some companies may falsely market themselves as environmentally responsible, a true leader in international marketing would prioritize genuine sustainability practices and transparency rather than relying on greenwashing tactics.

To Be a Leader in International Marketing,a Company Should Ensure