Which is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services?

Question

Quizplus · Accepted Answer

Positioning is the process of creating a distinct image and identity of a brand or product in the minds of the consumers. It helps in creating a perception in the minds of the consumers about the company, its brands, and its products and services. Segmentation and targeting are related to identifying and selecting specific groups of consumers to focus on, while promotion is a means of communicating the brand's message to the consumers. Perceptual influence is not a widely recognized term in marketing; it may refer to the impact of perception on decision making. Therefore, C is the best choice.

Which Is Creating Perceptions in the Minds of Consumers About