Firms that sell virtually the same goods or services to both consumers and businesses engage in:

Question

Quizplus · Accepted Answer

Dual channel marketing is the strategy used by firms to sell their products or services through two different channels, targeting both consumers and businesses. This approach allows the company to reach a wider audience and increase its sales by serving multiple markets simultaneously. Examples of firms that use dual channel marketing include technology companies that sell their products to individual consumers as well as to corporate clients. Dual branding marketing refers to the use of two distinct brands for the same product, while dual distribution marketing refers to the use of two different distribution channels for the same product. Dual promotion marketing, on the other hand, refers to the use of two different types of promotions to reach different audiences. Dual product marketing involves offering two different products that serve a similar purpose.

Firms That Sell Virtually the Same Goods or Services to Both