Assessment criteria that may be used to study the potential benefits of entering an international market include measurability,accessibility,profitability,and actionability.

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These four assessment criteria (measurability, accessibility, profitability, and actionability) are commonly used to study the potential benefits of entering an international market because they can be measured, accessed, and actionable, and ultimately determine if the venture will be profitable.

Assessment Criteria That May Be Used to Study the Potential