The goods-services continuum consists of which set of the following categories?
A)No goods, some goods, even mix, some service, no service
B)Pure goods, core goods, core services, pure services
C)No service, some service, good service, excellent service
D)Self-service, help desk service, face-to-face service, service-with-a-smile
E)None of these

Question

Quizplus · Accepted Answer

The goods-services continuum consists of four categories: pure goods, core goods, core services, and pure services. These categories describe variations in the degree of tangibility and intangibility of the offering, as well as the extent to which services are bundled with goods.

The Goods-Services Continuum Consists of Which Set of the Following