Comet Computer Company will make a splash with psychedelic laptop cover designs scheduled for release next year. The computers do not reveal any other feature differences from what Comet currently offers. This effort is an example of using ______________ to differentiate a product as new.
A) packaging
B) incremental coloring
C) incremental channeling
D) brand extension

Question

Quizplus · Accepted Answer

The use of psychedelic laptop cover designs is an example of using packaging to differentiate the product as new. The actual features of the computer remain the same, but the packaging or design is what stands out as different and unique.

Comet Computer Company Will Make a Splash with Psychedelic Laptop